10+ Live Streaming Statistics YOU Should Know in 2023
Livestreaming is the future of social media. These days people want authenticity when it comes to the content they consume. This is why the live streaming industry has seen a huge increase in engagement from consumers and users alike. Businesses have also hopped on the live stream bandwagon.
Impressive Live Streaming Statistics…
96% of people say they’ve watched an explainer video to learn more about a product or service.
79% say a brand’s video has convinced them to buy a piece of software or an app.
The live streaming market will be worth over $247 billion by 2027.
Videos on social media generate 1200% more shares than texts and images.
Companies that use video enjoy 41% more traffic from searches.
40% of consumers state video increases the chance to purchase a product on their mobile device.
74% of millennials find video helpful when comparison shopping.
Eye-Opening Live Streaming Statistics for 2022
1. With over 9.3 billion hours watched, Twitch is now the biggest live streaming platform worldwide.
(Source: StreamElements)
Let’s first say that it’s the Facebook gaming platform that actually experienced the highest year on year growth between 2018 and 2019, at 210%. Impressive!
Although Twitch gets only a fraction of this number, at 20%, it still wins the award for most streaming hours watched in the same period.
2. Facebook experienced 2.5 billion active monthly users in Q4 of 2019.
(Source: Restream)
This means that, based on the number of monthly active users, Facebook would be considered the largest live streaming website worldwide. Twitch is considered the largest site based on the total number of hours watched in 2019. Something that can be confirmed by Facebook live streaming statistics available at the moment.
3. YouTube live streaming statistics reveal that 70% prefer it over other platforms in 2020.
(Source: Vimeo)
Twitch and Facebook may appear to be the most popular platforms for live streaming, but a survey revealed that when respondents were asked to choose their favorite video platforms, 70% said YouTube. So, although it perhaps hasn’t achieved its full potential yet in terms of live streaming, we’re interested to see what’s to come in the next few years.
4. Aside from Twitch and Facebook, Mixer was the next most popular platform in April 2020 with 37,106 million views.
(Source: Forbes)
Despite having the smallest year-on-year growth, at only 0.2%, Mixer is showing promise. In April this year, it experienced a whopping 37,106 million views. That’s among the most mind-blowing live streaming statistics for 2020!
5. By 2026, there are expected to be 1.495 billion SVOD subscriptions worldwide.
(Source: TBI Vision)
The total number will surpass one billion this year and will grow 65% between 2020 and 2026. It comes as no surprise since so many new members joined during the COVID-19 pandemic.
Live Streaming Market Stats and Facts
6. The live streaming market will be worth over $247 billion by 2027.
(Source: Globe News Wire)
The live streaming market is growing at a rapid rate. Experts predict it will be worth almost $250 billion by 2027 at a CAGR of 28.1%.
7. The live streaming industry has grown by 99% between April 2019 and April 2020.
(Source: Daily eSports)
Back in April 2019, the total number of hours watched on the four major streaming platforms was 1,971 billion. Fast forward to April 2020, and this has increased to 3,934 billion, representing a massive growth of 99%.
8. 63% of people aged 18-34 watch live streaming content regularly.
(Source: Neil Patel)
Online live streams are just another way for millennials to express themselves. Although we all prefer watching people live, it’s mostly younger users who create such content. This fact in no way renders the number less impressive. On the contrary, it underlines the shift in interests of the younger generation from the more conventional pre-recorded videos (and the written word) to the new and exciting live ones.
9. Live streaming is expected to account for 82% of all internet traffic.
(Source: Livestream)
Whether it is an influencer giving his daily dose of advice to his followers, or a brand launching a new product in front of millions of viewers, live videos are here to stay. More and more marketers and brands recognize the power of an unedited, interactive, and natural product placement. As a result, the urge to broadcast is stronger than ever and will only get stronger.
Live Streaming News and Events in Numbers
10. 65% of millennials and younger people are consuming sports content on a mobile device.
(Source: Livestream)
To be honest, the only reason I still keep my cable TV subscription is for watching sports. Once it becomes possible to get all sporting events online, I’m joining the crowd. Millennials are consuming everything through their phones or tablets. Sports content included. Younger people are also more likely to be attracted by supplemental sports programming - 60% say it is important to them
11. 87% of audiences would prefer to watch online vs. on TV if it means more behind-the-scenes content.
(Source: Livestream)
Viewers are no longer satisfied with just watching the event itself - they need backstage access. Until recently it was enough for celebrities to record what happens backstage and then share the video online. That doesn’t cut it anymore. Take for example MTV’s Video Music Awards. If you are watching them on TV, like a barbarian, there will be regular commercial breaks. But if you stream them on MTV’s website, you can watch, in real-time, exclusive interviews with your favorite artists right after they have received an award.
12. Breaking news makes up 56% of the most-watched live content.
(Source: Livestream)
The second most-watched type of live content is speakers and conferences, tied with concerts and festivals at 43%. It hasn’t really happened until it is online! More and more people search the internet to know the real story. It is easier than ever to stay informed. News agencies acknowledge this trend and are trying to maintain a strong online presence by streaming news videos. Whether it is an important political event, a new product launch or simply a cause you believe in, if you want your news to reach more people, you have to put it online.